Moving to Australia with IntlMOVE and Vegemite

 IntlMOVE can help make your move to Australia easy by shipping your household goods and furniture to your new home overseas.

When you move to Australia with IntlMOVE, you will get to explore a beautiful country will different landscapes, a different culture and different foods.

 When you move to Australia, you will undoubtedly have to try Vegemite.

This spread is a staple in Australian cupboards.

Vegemite is a dark brown paste that is made from brewer’s yeast extract.

The spread is used for toast, sandwiches, crackers and other snacks.

The salty taste is a little shocking at first and for most, it is an acquired taste.

The taste is slightly similar to Marmite, which is popular in the United Kingdom and South Africa.

It is smooth, sticky and has a very distinct flavor.

 Vegemite History

Vegemite was invented in 1922 after Marmite imports were halted during World War I.

Dr. Cyril Callister, who worked for Fred Walker & Co., developed the Australian favorite.

Callister used the yeast disposed of by breweries and added salt, celery extracts and onion extracts to make the first version of Vegemite.

 There was a nationwide competition to name the new concoction.

Vegemite was the name that was drawn from a hat by Fred Walker’s daughter, Sheilah.

The spread did not sell well at first, and when Marmite was once again shipped to Australia, Vegemite faced growing competition.

Vegemite’s name was changed to Parwill, so they could use the advertising slogan, “Marmite but Parwill.”

The name was changed back to Vegemite after the failed ad campaign.

 Fred Walker later developed Kraft Walker Cheese Company with J.L Kraft and Brothers, which made processed cheese.

At first, Vegemite was a registered trademark in Australia.

The trademark was transferred to Kraft Foods in 1925, and Kraft has maintained an interest in the company since that time.

In 1935, Kraft began to sell Vegemite again.

The company gave away Vegemite with Kraft Walker cheese in order to drive sales.

By the 1940s, Vegemite was used in 9 out of 10 Australian homes.

Vegemite was even included in Australian Army rations during World War II.

Over 22 million jars of Vegemite are sold annually and in October of 2008, the billionth jar of Vegemite was made.

 How to Eat Vegemite

The most popular way to eat Vegemite is on toast.

You take a piece of toast and spread a layer of butter and then spread a thin layer of Vegemite.

Some people even make sandwiches out of the salty topping.

The bread is layered with butter and vegemite and then the sandwich is filled with ingredients like cheese, lettuce, avocado or tomato.

There are countless uses for Vegemite, and you will even find that some people use it as a pastry filling.

Vegemite Products

Kraft combined Vegemite and cheese slices to profit from the popularity of Vegemite and cheese sandwiches.

The Vegemite Singles were introduced in the 1990s, but were taken off the market due to poor sales.

In 2009, Kraft combined Vegemite with cream cheese to make a new type of spread.

The product was named iSnack 2.0 to capture a younger audience.

The name of the product was changed to Vegemite Cheesybite.

Vegemite remains a very popular staple in Australia and that doesn’t seem to be changing anytime soon.

When you move to Australia, you can easily find Vegemite at grocery and convenience stores.

Moving to Australia will introduce you to a lot of new things.

IntlMOVE can help you make Australia feel familiar by shipping your household goods and personal effects to your new home in Australia.